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Essay on Ethical Dilemma Case Study - 1598 Words

ABSTRACT Nurses are faced with ethical dilemmas every day. There are a lot of different beliefs surrounding ethics and the code of ethics. Ethics and ethical issues have always existed, that is why they have put in place the code of ethics. The American Nursing Association (ANA) Code of Ethics isa guideline to help nurses determine which course of action to pursue. Every minute many ethical decisions are made, some may not comply with guidelines and others the patient’s will never understand. In this case study the nurse is put in an uncomfortable position and has two find a way to comply with the family, the patient, and the doctor’s orders.How can she report to the doctor the information the daughter has told her? How she approached†¦show more content†¦The patient has not taken his prescribe medication and his eating habits are also noncompliant. The patient is dealing with the death of his wife and the patient’s daughter believes he is acting this way on pur pose and is unable to care for him properly. The daughter does not want to tell the doctor about the patient seeing a Curandero,but wants her father to be admitted into a nursing home in order for him to receive the proper care he needs.The nurse would need to consult with the Code of ethics book on the nursing floor to proceed with the best possible solution to the problem.The code of Ethic for Nurses is a guide for carrying out nursing responsibilities in a consistent manner with a certain quality in nursing care(American Nursing Association, 2001).There are ethical principles that a nurse should learn to apply to each situation that they feel an ethical decision will need to be made. The history of ethics has been around for a long time. Nurses have an ethical obligation to care for patientsand do no harm. Ethical conflicts and dilemmas occur every day in the health care world. â€Å"Ethics is defined as the rules or standards governing the conduct of a person or the members of a profession†(FARLEX, 2011).The nurse should have the adequate skills and experience to provide great care to the patient. Nurses should always accept their moral and responsibilities that come along with their job andShow MoreRelatedEthical Dilemma Case Study1333 Words   |  6 PagesAssignment â€Æ' Contents Answer 1 Ethical Dilemma of the organization: 2 Answer 2 Four Steps of Ethical analysis 3 Step 1 Understanding the situation: 3 Step 2 Isolate the major ethical Dilemma: 3 Step 3 Ethical Analysis 3 a) Consequentialism: 3 b) Rights and duties 4 c) Kant’s categorical Imperative 4 d) Discussion 4 Step 4 Making a decision: 4 Conclusion 5 References 5 â€Æ' Answer 1 Ethical Dilemma of the organization: In the given case study, the ethical dilemma exists with the working structureRead MoreEthical Dilemma Case Study842 Words   |  4 PagesAn ethical dilemma is a situation by which its difficult to determine whether a situation is can be handled without disappointing both sides. Therefore, an ethical dilemma exists when the right thing to do is clear or when members of the healthcare team cannot agree on the right thing to do. Ethical dilemmas require negotiation of different points of view (potter, Perry, Stockert, Hall 2011pg 78). The case study briefly explains a situation between daughter and father regarding the fathersRead MoreEthical Dilemma Case Study843 Words   |  4 Pages The ethical dilemma is a situation by which it’s difficult to determine whether a situation is can be handled without disappointing both sides. Therefore, an ethical dilemma exists when the right thing to do is clear or when members of the healthcare team cannot agree on the right thing to do. Ethical dilemmas require negotiation of different points of view (potter, Perry, Stockert, Hall 2011pg 78). The case study briefly explains a situation between daughter and father regarding the father’sRead MoreCase Study : The Ethical Dilemma Essay1617 Words   |  7 PagesThe purpose of this assignment is to review and analyse a business case which features an obvious ethical dilemma. The chosen business case for this assignment involves: Egg farms in Iowa America, bad practices highlighting the ‘ethical dilemma’, and a crooked entrepreneur named Austin Jack DeCoster, a man responsible for making unethical decisions. Austin Jack DeCoster first started operating his egg business in the late 1940’s at the age of 15 and built up his empire to become one of America’sRead MoreEthical Dilemma Case Study1062 Words   |  5 Pages Ethical Principles: Allison’s Ethical Decisions Ayesha Youngblood Towson University Ethical Principles: Allison’s Ethical Decisions Introduction In the professional workplace, one’s personal values and beliefs, may interfere with the social workers ability to serve their client efficiently. In this case study, Allison is a white, 28-year-old counselor to 19-year-old Carmen who is Latina. Carmen was born in Puerto Rico, and moved to the United States when she was 10. AllisonRead MoreEthical Dilemma Case Study686 Words   |  3 PagesEthical Dilemma The case of Richard Adessi appears to be a rather simple one at first glance. As he was leaving for work during a snowstorm that kept many others at home, he dropped dead in his garage from an apparent heart attack. After following in his fathers footsteps and working at IBM from the time he was just eighteen, Adessi was just four months shy of his thirty year anniversary with the company. That fact proves to be problematic when deciding what to do for his surviving family membersRead MoreCase Study Ethical Dilemma Of Ups1486 Words   |  6 Pages Case Study—Ethical Dilemma of UPS Mingweizi He Marshall University 12/01/2015 Case Study—Ethical Dilemma of UPS For several decades, business has been facing the most intense scrutiny it has ever received from the public especially with the aspect of business ethics. The public’s view of business ethicsRead MoreCase Study Ethical Dilemma2261 Words   |  10 PagesI. Case Analysis A. The Situation As earlier mentioned, the case involves Mr. Romulo Bernas, a staff assistant in Prime Shipping Inc., who earns a salary enough to support his family. He is directly reporting to a manager and has no fixed job description. He also works closely with Mr. Jose Narciso, a former New People’s Army member and is now a bodyguard of a politician connected to the Bureau of Customs (BOC). Mr. Bernas has been given several credits for his work. As such, he wasRead MoreCase Study Week 2 - An Ethical Dilemma719 Words   |  3 PagesCase Study Week 2 - An Ethical Dilemma The biopharmaceutical company needs to hire two new research scientists. The lowest salary the company can pay a new research scientist is 135,000 per scientist. The business is not a well-known establishment within the state of South Dakota. A female scientist interviews for one of the vacant position, but supposedly does not possess â€Å"fresh ideas†. Yet she is offered a job with a salary of $105,000, which is below the lowest salary the company predicted itRead MoreEthical Dilemma In The Social Work Case Study786 Words   |  4 Pagesprinciples which are applied as standards in determining ethical judgements. This paper will explore an ethical dilemma and how utilizing the ethical decision making model can offer different resolutions. Joseph (1983) discussed how this ethical model â€Å"suggests a structure and a systematic process for inquiry into ethical issues that emerge in clinical practice and its organizational contexts.† Dilemma in Context Practice Setting The dilemma transpired in an outpatient community mental health center

The Problem Of Computer Ethics - 951 Words

In this article the author had discussed about the difference between the computers from other technologies and how this difference makes a difference in ethical considerations. The concerns listed by the author are related to software, hardware, networks connecting computers and computers themselves. The main problem in computer ethics occurs because of policy vacuum about how computer technology should be used. Social and personal policies play an important role in ethical use of computer technology. Conceptual vacuum adds to policy vacuum. In those situations analysis which can provide a coherent conceptual framework within which to formulate a policy for action should be implemented. For example to formulate a policy for protecting computer programs, number of questions such as what is computer program, is it an intellectually property owned or is it an idea might arise. In order to answer such questions a clear conceptualization of the nature of the program is needed. The main problem in computer ethics is an uncertainty about what to do and even about how to understand the situation. All ethical solutions involving computers are not generalized to computer ethics. The author argues for the special status of computer ethics as a field of study. Ethical theory gives categories and procedures for explaining what is ethically relevant. According to the author computer ethics is a â€Å"dynamic and complex field of study which considers the relationships among facts,Show MoreRelatedComputer Ethics Awareness Among University Students Essay895 Words   |  4 PagesIntroduction 1.1 Background Computers are the core technology of our times and apparently, the most important technology to be invented and used by man . Without computers and computer networks, especially, the Internet, activities of most organizations, such as banks, schools, government agencies would simply grind to a halt. Modern societys dependence on the use of information technology, make it more vulnerable to computer malfunction caused by unreliable software and to computer misuse (Forrester andRead More Computer Ethics Essay895 Words   |  4 Pagesabout 62 percent of the American population had at least one home computer. Another statistic is that about 55% of people also have internet on there home computers. In everyday life it is important for a person to have good ethics; this is also true about computer usage. Due to the fact that more then half of the American population owns computers, computer ethics are a growing concern in a rapidly changing society. Computer ethics can be broken down in to many topics including piracy, hacking,Read More Computer Ethics Essay1361 Words   |  6 PagesComputer Ethics A Ten Commandments of Computer Ethics (see Appendix A) was first presented by Dr. Ramon C. Barquins in his paper for the Computer Ethics Institute of the Brookings Institution entitled, In Pursuit of a Ten Commandments for Computer Ethics in May of 1992. Computer ethics is about principles related to behavior and decisions made by computer professionals and users, including software engineers, operators, managers, policy makers, as well as educators and students. This meansRead MoreThe Ethics Of Computer Ethics Essay978 Words   |  4 PagesComputer Ethics â€Å"Computer ethics is a branch of applied ethics that considers ethical issues raised or significantly amplified by computer technology.† Moor (2006). Its been stated in several works that computers give people power, which means people have the choice to use this wisely and ethically. While society has benefited from this â€Å"power†, there are still ethical concerns that need attention such as privacy of data, security, reliability of data, intellectual property, and accessibility.Read MoreThe Ethical And Ethical Views Behind Computer Scientists1622 Words   |  7 PagesThere has been a legitimate distinction between the moral and ethical views behind computer scientists being responsible for the action that they take upon the problems that they can face from the systems that they design. They must be faced with the codes of ethics and the morality issues in order to acknowledge the user about the responsibility that they must encounter in order for the use of t echnology. In the case of the technological society, the IT technology must include security measuresRead MoreInformation Ethics Essay1050 Words   |  5 PagesInformation Ethics The paper addresses theoretical and practical aspects of information ethics from an intercultural perspective. The recent concept of information ethics is related particularly to problems which arose in the last century with the development of computer technology and the internet. A broader concept of information ethics as dealing with the digital reconstruction of all possible phenomena leads to questions relating to digital ontology. Following HeideggersRead MoreEthical Issue1171 Words   |  5 PagesIntroduction Today’s world computer crimes are internet related, and in this area carrying out law barriers are either not well defined or most of the countries they don’t have arraign cyber crime laws. Those laws deliver the absence of the safe, the only substitute is protection against apparent warning exists is to develop ones own, depend on constitutional protection, a big range, and ethics to reduce constitutional entrance. Establishing information systems are grater speed than process ofRead MoreCyberspace Of Business Ethics Essay1590 Words   |  7 PagesThe cyber world has become a most important part of our everyday lives. We spend an increasingly significant portion of our lives in it and use it to communicate with friends, acquaintances, loved ones, and business associates. We make use of our computers and Internet connectivity to look for and purchase all kinds of goods and services. We use the web and all its powerful resources to educate ourselves and to gain knowledge. We are able to look for, join and keep up with special interest groups andRead MoreCode of Ethics for Computer Professionals1134 Words   |  4 PagesMost professions have codes of ethics and for the same reasons computer professionals need a code of ethics. Professions that have been in existence for many more years than the information profession have had time to recognise their ethical responsibilities. In the information f ield it can be more difficult to immediately recognise who is affected by the actions of an individual or organisation. This does not mean that information professionals have no moral responsibilities. It is common acrossRead MoreComputer Ethics : Basic Concepts And Historical Overview1266 Words   |  6 PagesTopics in Computer Ethics (edited and adapted from the article: Computer Ethics: Basic Concepts and Historical Overview, Stanford Encyclopedia of Philosophy, full version available at: http://plato.stanford.edu/entries/ethics-computer/ ) No matter which re-definition of computer ethics one chooses, the best way to understand the nature of the field is through some representative examples of the issues and problems that have attracted research and scholarship. Consider, for example, the following

An Analysis Of The Occupation Of Artist Management

An Analysis of the Occupation of Artist Management Zach Helms Radford University An Analysis of the Occupation of Artist Management Successful artists within the music industry tend to have a whole team of people behind them to handle anything from booking gigs and handling public relations to arguing contracts and keeping them on their daily schedule. Sometimes this team is hand chosen by the artist, while other times the artist may sign to a record label and be asked to sign a â€Å"360 Deal, basically giving the record label control of those connections. From agents, to publicists, to assistants and lawyers, the team is made up of diverse individuals each assigned a specific task to accomplish for the artist. There is†¦show more content†¦For example, a manager could spend one day negotiating a contract between the artist and a brand they endorse, and could be advising on the wardrobe the artist is wearing the next. All of this is due to the fact that the manager is essentially in charge of the artist’s career. It is their duty to view the artist as a brand for which they must market and sell to the primary target market that is the world of music. However, although many times the duties of a manager can stretch far and wide across the artist’s career they are sometimes limited to specific tasks. In many instances, a manager may be given specific duties pertaining solely to the role of a business manager. It all varies with the needs of the artist and what they are hoping to achieve in hiring their manager. Some artists even decide to manage themselves and forgo even hiring a manager. Ultimately, however, it is truly an easier method for an artist to hire a manager as the business side can often be taxing and confusing with endless business details and minor nuances that take away effort the artist can be using to better themselves as a performer. Also, a manager already has a grasp on the business world and likely already has a series of connections that would be beneficial to the artist’s business and performing career. To be successful, the two parties must form a relationship with mutual understanding. The relationship is somewhat symbiotic in the fact that

Visual Arts As A Career - 1395 Words

If you love arts and find happiness in creating beautiful things, then you should explore visual arts as a career. Visual arts is an always expanding field, especially in a modern-day society. There is a growing need for visual artists because businesses are more visual through the internet. You do not have to be a photo-realistic painter to be a successful artist as art is far more than painting on a canvas. It can be anything from illustrating a book to helping a company market their product in an effective way. It may be challenging to find your niche at first. Do not give up on your dream too soon. If you feel the drive to create, then you can do so successfully somewhere in the creative world. In this essay I am going to explore what†¦show more content†¦This profession also creates a safe space for her to work out her emotions. (Does she give any other reasons? this is a short paragraph) I expect this field to be very challenging because it is very competitive and there may not be a steady paycheck. Campbell says this is not untrue but a high-risk job keeps you motivated. I expected Campbell to tell me that a portfolio is the most important asset to have in this profession. I think a strong, well-made portfolio will show clients what to expect from an artist. Throughout the interview, Campbell did continually stress the importance of a strong portfolio. I assume education requirements for artists are flexible. I believe that taking art classes to strengthen your portfolio and skills is very important. Campbell is self taught, but tells me if she could go back to when she was my age, it would have been very helpful to pursue a higher education. Campbell stresses that education helps an artist to learn the language of art and how to use various materials. However, education alone will not make you a good artist; you must constantly create, practice to improve your technique, and stay self motivated. (who says this?) I think one of the main aspects of this job is to know how to self promote and successfully market your product. Campbell’s sister is a successful Los Angeles based artist who is exceptional at self promotion. Campbell informs me that knowing how to confidently promote

Heart Of Darkness 3 Essay Research Paper free essay sample

Heart Of Darkness 3 Essay, Research Paper Joseph Conrad # 8217 ; s Heart of Darkness The bordering narration of Heart of Darkness is presented by an nameless, vague talker, who is one of a group of work forces, former crewmans, now professionals, likely middle-aged, on the deck of a yacht at the oral cavity of the Thames River, London England. The clip is likely modern-day with the authorship and publication of the novel, so around the bend of the twentieth century. One among the group, Charlie Marlow, a cryptic figure who is still a crewman, tells the narrative of something that happened to him several old ages earlier, when he drove a steamboat up a river in Africa to turn up an agent for a Belgian company involved in the promising tusk trade. Most of the novel is Marlow # 8217 ; s narrative, although Conrad sometimes brings us back to the yacht and ends the novel at that place. Besides, as in Wuthering Heights, the technique of a framing narrative brings up inquiries of memory: how a narrative is dependable when related by person many old ages after the fact, so reported by person else. The construction of Heart of Darkness is much like that of the Russian nesting dolls, where you open each doll, and there is another doll indoors. Much of the significance in Heart of Darkness is found non in the centre of the book, the bosom of Africa, but on the fringe of the book. There is an outside storyteller stating us a narrative he has heard from Marlow. The narrative which Marlow tells seems to focus on around a adult male named Kurtz. However, most of what Marlow knows about Kurtz, he has learned from other people, many of whom have good ground for non being true to Marlow. Therefore Marlow has to patch together much of Kurtz # 8217 ; s narrative. We easy get to cognize more and more about Kurtz. Part of the significance in Heart of Darkness is that we learn about # 8220 ; world # 8221 ; through other people # 8217 ; s histories of it, many of which are, themselves, twice-told narratives. Marlow is the beginning of our narrative, but he is besides a character within th e narrative we read. Marlow, 32 old ages old, has ever # 8220 ; followed the sea # 8221 ; , as the novel puts it. His ocean trip up the Congo river, nevertheless, is his first experience in fresh water travel. Conrad uses Marlow as a storyteller in order to come in the narrative himself and state it out of his ain philosophical head. When Marlow arrives at the station he is shocked and disgusted by the sight of otiose human life and destroyed supplies. The director # 8217 ; s senseless inhuman treatment and foolishness overwhelm him with choler and disgust. He longs to see Kurtz- a fantastically successful tusk agent and hated by the company director. More and more, Marlow turns off from the white people ( because of their pitiless ferociousness ) and to the dark jungle ( a symbol of world and truth ) . He begins to place more and more with Kurtz- long before he even sees him or negotiations to him. Kurtz, like Marlow, originally came to the Congo with baronial purposes. He thought that each tusk station should stand like a beacon visible radiation, offering a better manner of life to the indigens. Kurtz # 8217 ; s female parent was half-English and his male parent was half-French. He was educated in England and speaks English. The civilization and civilisation of Europe have contributed to the devising of Kurtz ; he is an speechmaker, author, poet, musician, creative person, politician, ivory pimp, and main agent of the tusk company # 8217 ; s Inner Station at Stanley Falls. In short, he is a # 8220 ; cosmopolitan mastermind # 8221 ; ; nevertheless, he besides described as a # 8220 ; hollow adult male, # 8221 ; a adult male without basic unity or any sense of societal duty. Kurtz wins control of work forces through fright and worship. His power over the indigens about destroys Marlow and the party aboard the steamboat. Kurtz is the violent Satan whom Marlow describes at the beginning. Kurtz might neer hold revealed his evil nature if he had non been spotted and tortured by the director. A major subject of Heart of Darkness is civilization versus savageness. The book implies that civilisations are created by the scene of Torahs and codifications that encourage work forces to accomplish higher criterions. It acts as a block to forestall work forces from returning back to their darker inclinations. Civilization, nevertheless, must be learned. While society seems to keep these barbarian inclinations, it does non acquire rid of them. The inclination to return to savagery is seen in Kurtz. When Marlow meets Kurtz, he finds a adult male who has wholly thrown off the bondage of civilisation and has reduced to a crude province where he cheats everybody even himself. Conrad recognized that misrepresentation is the worst when it becomes self-deceit and the single takes earnestly his ain fictions. Kurtz # 8220 ; could acquire himself to believe anything- anything. # 8221 ; His friendly words of his study for the International Society for the Suppression of Savage imposts was meant to be sincere, but a deeper significance of it was instead # 8220 ; Exterminate all the beasts! # 8221 ; Marlow and Kurtz are two opposite illustrations of the human status. Kurtz represents what every adult male will go if left to his ain intrinsic desires without a protective, civilized environment. Marlow represents the civilised psyche that has non been drawn back into savageness by a dark, alienated jungle. The book implies that every adult male has a bosom of darkness that is normally drowned out by the visible radiation of civilisation. However, when removed from civilized society, the natural immorality of within his psyche will be released. The implicit in subject of Heart of Darkness is that civilisation is superficial. Thymine he degree of civilisation is related to the physical and moral environment they are soon in. It is a much less stable or province than society may believe. The wilderness is a really important symbol in Joseph Conrad # 8217 ; s Heart of Darkness. It is non merely the background in which the action of the narrative takes topographic point, but besides a character of the narrative in and of itself. The enormousness and savageness of the wilderness contrast with the folly of the pilgrims, and the wilderness besides shows the greed and ferociousness that fell even behind the noblest ideals. The wilderness is non a individual as such, but instead an almighty force that continually watches the invasion of the white adult male. The activities of the white people are viewed throughout the book as insane and pointless. They spend their clip seeking for tusk or contending against each other for place and position within their ain environment. Marlow remarks: # 8220 ; The word # 8216 ; tusk # 8217 ; rang in the air, was whispered, was sighed. You would believe they were praying to it. . . I # 8217 ; ve neer seen anything so unreal in my life # 8221 ; In contrast, the wilderness appears immoveable, and endangering. During Marlow # 8217 ; s remain at the Central Station, he describes the environing wilderness as a # 8220 ; rioting invasion of silent life, a turn overing moving ridge of workss, piled up, crested, ready to. . . sweep every small adult male of us out of his small being # 8221 ; It is hard to state, nevertheless, what the purposes of the wilderness really ar e. We see the wilderness wholly through Marlow # 8217 ; s eyes, and it remains ever an unfastened inquiry. It is # 8220 ; an implacable force incubation over an cryptic purpose # 8221 ; . The indigens, who are excessively simple to hold false motivations and pretences, live absolutely at peace with the wilderness. At some topographic points in the narrative their voices can be considered the voices of the wilderness. Particularly when they are shouting out in heartache through the impenetrable fog, their voices seem to be coming from the wilderness itself. ( # 8221 ; # 8230 ; to me it seemed as though the mist itself had screamed # 8230 ; # 8221 ; ) The indigens reflect the barbarian but really existent quality of the wilderness. Consider Marlow # 8217 ; s description of the indigens in the canoes on the seashore: # 8220 ; # 8230 ; they had bone, musculus, a wild verve, and intense energy of motion, that was as natural and true as the breaker along their seashore. They wanted no alibi for being there # 8221 ; . The people who are successful in contending the wilderness are those who create their ain structured environments. For illustration, the main comptroll er of the authorities station preserved himself by keeping an faultless visual aspect. Marlow says of him, # 8220 ; # 8230 ; in the great demoralisation of the land he kept up his visual aspect. That # 8217 ; s anchor. His starched neckbands and got-up shirt-fronts were accomplishments of character # 8221 ; . On the whole, the white work forces are successful in contending the influence of the wilderness. They are either excessively avaricious and stupid to recognize that they are under onslaught, such as the pilgrims who are runing for tusk, or they have managed to protected themselves with work, such as the comptroller. There is, nevertheless, one noteworthy exclusion. Kurtz stops defying to the savageness of the wilderness. He gives up his high aspirations, and the wilderness brings out the darkness and ferociousness in his bosom. All the rules of European society are gone off from him, and the passions and greed of his true nature are revealed. He collects loyal indigens who worship him as a God, and they raid environing small towns and collect immense sums of tusk. The heads must utilize ceremonials when nearing Kurtz which Marlow feels disgust of. Marlow says, # 8220 ; # 8230 ; such inside informations would be more unbearable than those caputs drying on the bets under Mr. Kurtz # 8217 ; s windows # 8230 ; . I seemed at one edge to hold been transported into some lightless part of elusive horrors. . . # 8221 ; The debasement of Kurtz has deductions for more than merely himself. It besides remarks on humanity. At his decease, he sees the true province of world. His regard is # 8220 ; piercing plenty to perforate all the Black Marias that beat in the darkness # 8221 ; His concluding statement of # 8220 ; The horror! The horror! # 8221 ; is his judgement on all of life. The wilderness brings Kurtz to the point where he has a full consciousness of himself, and from there he makes his dictum about the world. Heart of Darkness explores something truer, more cardinal than merely a personal narration. It is a dark journey into the unconscious, and confrontation within the ego. Certain fortunes of Marlow # 8217 ; s ocean trip, looked at in these footings, has new importance. Marlow insists on the surreal quality of his narrative. # 8220 ; It seems to me I am seeking to state you a dream # 8211 ; doing a vain effort, because no relation of a dream can convey the dream # 8211 ; sensation. # 8221 ; Even before go forthing Brussels, Marlow felt as though he # 8220 ; was about to put off for centre of the Earth, # 8221 ; non the centre of a continent. The introverted voyager leaves his familiar rational universe, is # 8220 ; cut off from the comprehension # 8221 ; of his milieus, his soft-shell clam labors # 8220 ; along easy on the border of a black and inexplicable frenzy. # 8221 ; As the crisis attacks, the dreamer and his ship moves through a silence that # 8220 ; seemed unnatural , like a province of enchantment ; so come in a deep fog. # 8221 ; In the terminal, there is a symbolic integrity between the two work forces. Marlow and Kurtz are the light and dark egos of a individual individual. Marlow is what Kurtz might hold been, and Kurtz is what Marlow might hold become.

Marketing Communication Branding and Packaging

Question: Discuss about the Marketing Communication for Branding and Packaging. Answer: Introduction Marketing communication is an indispensable part of the marketing mix. It is a primary as well as complex part of the marketing efforts of the company. Advertising, direct marketing as well as branding and packaging are a part of the marketing communication. The overview of marketing communication mainly outlines the basic concepts of marking communication. The marketing message provides a structure in order to plan the technological adoption lifestyle. The report provides an overview about the company Apple as well as its target audience (Castronovo and Huang 2012). Brief background Apple Inc. is an American multinational corporation that mainly intends to manufacture computer hardware, software as well as other electronic products. The company is well known for its Macintosh personal computer or Mac OS X. In the year 1976, Steve Jobs, Steve Wozniak and Ronald Wayne established the company. Apple Computer was primarily a producer of personal computers for more than three decades. Apple became successful to develop a unique status in the electronics field of the customers (Bonk 2015). There are various products that have been manufactured by Apple and the most popular devices that were manufactured by Apple includes the IPad that was also known as Jesus tablet. It was a dubbed version of the oversize IPhone with a 9.7 in screen. Another most famous device that was manufactured by Apple includes IPhone. This device was manufactured less than a half decade after the manufacture of IPod. The phone was a hit with techies as well as non-techies alike. Apple also launched ITunes for the music lovers so that the individuals are able to listen to their favorite songs (Castelluccio 2015). The marketing objectives of Apple are as follows: The increase of product consciousness among the target audience by 30 percent in a year The company also has the marketing objective to inform their target audience about characteristics as well as benefits of their commodities. This is mainly done to lead to a 10 percent increase in sales in a year. The marketing objective is also to create groundbreaking devices (Boone and Kurtz 2013). They are also looking forward to expand countrywide chain of Apple stores internationally. This is mainly because; the Apple store accounts for majority of the sale of the company. Their objective is to make products obtainable in every possible retail channel. This is mainly because Apple makes sure that its products are available to every customer. Due to low-price-points of the competitors, the company has a low market share in spite of having great edges. As a result, their objective is to increase marginal profit by continuing to push to lower cost (Hair Jr and Lukas 2014). Target audience The most important target audiences of Apple are the teenagers who use iPods for various purposes. The most general purpose is to socialize with friends as well as to listen to music and go on Facebook and twitter. There is also loads of gaming apps that plea to the teenagers. As a result, iPods have become a relative trend to the teenagers. The second most important target audiences are the students of the college and university. IPad, iPhone and MacBook are mostly common among them as they are able to record their important notes quickly. Similarly, these devices are easy to carry from one place to another. The products of Apple also intrigue business people. All the devices of Apple have a business quality that is very helpful to record their data. They are also able to use the devices to complete their work professionally and they are able to communicate effortlessly with their clients. They also find it easy to organize and send documents. Adults also find IPhone to be very usef ul and as a result, they are considered as an important target audience of Apple. Parents are able to download learning game apps for their children and the touch screen quality of the devices makes them easily accessible for the kids (Brewer et al. 2013). Communication (advertising) objectives There are various communication objectives that will help to develop as well as improve the image of the brand. The objectives are as follows: Developing awareness about the brand: In order to increase brand awareness it is very important to focus on the engagement of quality rather than quantity. The awareness about the product can be increased if the company starts direct interaction by answering to all the queries of the customers regarding the devices. Driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. According to a recent survey by the sixth annual Brandz, the brand value of Apple amounts to $153 billion (Parente and Strausbaugh-Hutchinson 2014). Generate personality: It is very important to generate a personality of the purchasers, as it will help Apple to understand the target groups of customers. This process can be generated by the creation of more convincing content to specific requirements of the customers. The company needs to gather research about the strongest purchaser The research can be conducted by organizing surveys (Moriarty et al. 2014). Promoting product/services and company knowledge: If the customers evaluate a service as courteous as well as helpful, they are likely to remain engaged with the brand. The success of the company mainly depends on the pleased customers. As a result, a very important advertisement objective requires to be followed by Apple. Apple needs to utilize the social media platforms more effectively to share useful articles as well as information in order to provide additional customer service to the customers who are not much aware about the brand. This will also help to promote the product of the company and the knowledge about the company will be increased (Gatautis, Medziausiene and Tarute 2014). Increase channels to increase engagement: In order to make the brands more attractive, it is important to make use of the multichannel marketing that will also increase the loyal base of the customers. Although Apple is a well-known company, the new devices of Apple consist of various new features. As a result, Apple requires to reach a broader range of audience with the help of multi-channel marketing. Social media is a great as well as obvious engagement tool that will help to increase the image of the brand (Schuhmacher and Ponzetto 2014). Developing: It is necessary to develop by focusing on unique as well as strong idea. Apple has become worldwide for their innovative devices as well as minimalistic and artistic appeal. Generating individuality within a niche position requires to have one special thing that separates it from the competition. As a result, if a company figures out what it is, it can focus on it and should increase recognition in time. Alternative styles of creative advertising An alternative style of creative advertising is resonance strategy advertising. It mainly makes the individuals feel that they require the product or services. To be accurate, it is demanding in the market. Resonance will be achieved if a campaign manages in order to identify the target market. Resonance mainly refers to an echoing within an advertisement. It is mainly referred to as the formal structure of an advertisement. This unique advertisement strategy makes the use of metaphors, witticisms as well as word plays that is used in combination (Shimp and Andrews 2012). The customers of Apple are able to relate their brand very closely. In the case of Apple, repeat purchases are very common. This is mainly because; the individuals feel a very strong attachment towards the brand as it portrays a very dissimilar image. The customers feel that they are flowing with the changing trends as they purchase the Apple device. The customers sometimes consider Apple products as preferred possession. The brand has depicted itself in such a way that the customer is very attached to it. The company has conveyed a sense of community through the Apple experience (Modig, Dahln and Colliander 2014). The process by which individuals exchange information is termed as communication. The ethical issues that will justify the communication objectives are as follows: Evade withholding crucial information: The communication information requires being absolute and the vital information requires to be conveyed appropriately. Accuracy: It is important to maintain accuracy of the information. Without checking the truth of the information can be highly dangerous for Apple. Value System: A well-organized value system needs to be organized by Apple in a proper way. The ethical issues can be eradicated if a sound as well as healthy value system is established. Media Plan Apple has mostly invested in all possible channels to promote its iPhone in order to bring the individuals to the Point-of-Purchase (P-O-P). The mobile carrier website as well as Apple.com acted as the P-O-P for iPhone (Nelson et al. 2012). The media plan for Apple looked like: Target Reaching the primary target Purchasing a combine of conventional media and Digital Space Geographic Consideration Advertising in areas that have elevated attentiveness of the target customers Campaigning in the Top 25 US financial centers Reach and Frequency Accomplishment of the target within the particular area with daily frequency Targeting an often active target with media purchases that reach customers through modes of transportation Schedule Generating a movement that reaches the target on a year round basis With conventional and digital media channel emphasizing on a throbbing schedule Seasonality Acquiring media during holiday and other occasion During product launch emphasizing on purchasing times of the media Creative Constraint Among the Smartphone it is important picturing iPhone as the number one phone. Using innovative media purchases that reach the target in their daily life IMC plan effectiveness The effectiveness of IMC (Integrated Marketing Communication) is very important particularly for the management of a company. The effectiveness of IMC can be seen from the industry outcome as well as communication outcome. The requirement for an IMC plan is to ensure an efficient communication as well as to facilitate budgeting. IMC plan is also required in order to make sure that constancy in carrying out advertisement campaign. Integrated Marketing Communication is a planned management procedure that encourages the amalgamation of advertising, sales promotion as well as public relation. The effectual way to communicate across various industries is mainly executed with the help of IMC. The most traditional paid form of communication is advertising that is also considered as a form of IMC. The effectiveness of this plan is that it also deals right media outlets along with basic online banners as well as popup. Integrated marketing communication is a method of looking at the whole pro cess of marketing from the viewpoint of the customer (Kliatchko and Schultz 2014). The steps that lead to an effective IMC procedure are as follows: Recognition of the target audience: The recognition of the target market requires a well thought out market segmentation as well as targeting procedure that includes secondary as well as primary market investigate. Determination of the communication objectives: This mainly ranges from generating awareness to contradicting the competition. Designing of the messaging content: This is one of the absolute critical component. Conclusion It can concluded that driving traffic of the site of the company is important in order to remain engaged with the customers to create awareness about the future content. 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