??? Marketing Case Study

LOreal 1. Why is freshly product increment so monstrous for a company deal LOreal? Driven by consumer demands and with the development of bleakborn engineering science, many companies have to commence roughly late products to the market, if they command to remain their competitive return and preserve the profitable growth. That is why new product development go off become the most grand business line process.     In this LOreal case, trigger is its driving force, in legal injury of both technology and fashion, LOreal has invest so very untold in innovation, innovation is quite historic and essential to LOreal which wants to keep unbroken growth and perform well in the orbicular market, and in that fixing argon many forms of innovation, new products and services are genius aspect of them, it is very important for LOreal to know how to recognize innovation opportunities and transform some(prenominal) effectual and useful ideas into new product deve lopment.     There are some(prenominal) items to consider about(predicate) why LOreal has to develop new products. 1. Customers     Because N.P.D is a Customer-Driven Process. So a discussion of node need synopsis is necessary. slackly speaking, N.P.D foot offer superior value to customers compared with the alert products.

LOreal spends much time and capital on R&D every year in order to agnize customer needs, because customer needs can generate much important information for LOreal to decide if in that location are some value opportunities in developing new products, especially appeal to different segments in a global market. Through R&D, market segmen! t identification and abridgment can wait on LOreal to identify which segments can offer opportunities to develop new products, and who are LOreals existing and potential customers, and what are the gaps between the existing products and customers expectation. From customers points of view, they constantly have demands for new products, because there are demands for differentiation, especially for cosmetics like LOreal; consumers who often use...If you want to get a dependable essay, order it on our website: OrderCustomPaper.com

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