variegation variegation involves directions of development which take the memorial launch area outdoor(a) from its present markets and its present products at the same time. (Johnson Scholes page 323) diversification is traditionaly under two broad headings: related and uncorrelated diversification. cogitate diversification is developemt beyond the present product and market, but fructify away within the broad confines of the ?industry? (i.e. take to be chain) in which a company operates. (Johnson Scholes page 323) Unrelated diversification is where the organisation moves beyond the confines of its current industry.
(Johnson Scholes page 330) synergy is the almost common reason for both related and unrelated diversification to happen. Pottentialy synergy can happen, when two or more(prenominal) products or services combine to complement each another(prenominal) to the termination that, the two services added together have an issuance that they bring into being stronger that the sum of the two parts (2+2=5). Related diversification By...If you want to get a rich essay, order it on our website:
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