How Tobacco Companies Market Young Children

Tobacco Industry Targeting Children For my presentation, I chose to speak about an publicise from 1987 by the Camel baccy company. This notion shows the storied Joe Camel character dolled up up in a nice suite, wearing darkening glasses in front of a red Corvette, with a sandy woman spread across the hood of the car, position in front of the famous Hollywood sign, with a bottom abatement out the side of his mouth. The slogan on the vizor of the ad reads Smooth Character. The sole function of this ad is to straightway gull the youth of this country and present them with the persuasion that they toilette be cool and successful, like the character envisioned in the picture, if they chose to smoke. The slogan Smooth Character is posted retributory to a higher place this image only to punctuate on how cool and gleam Joe Camel really is. The tobacco plant efforts methods of advertising invite been attacked since the 1950s and are silence constantl y under invoke from the media, as well as many opposing citizens and organizations. When tobacco companies began advertising, back in the wee 1900s, they started with claiming that smoking cigarettes can cure anything from weight problems to asthma. As measure progressed, you began to see numerous famous actors, actresses, and athletes smoking cigarettes in the ads.

It wasnt after the Second macrocosm War, heading into the 1950s, where you began to see tobacco companies bell ringering women, and children on an entire divers(prenominal) level. The main method used to target children by the major(ip) tob acco companies was by sponsoring well known ! tv shows and draws. This was through in order to show children that their favorite cartoon characters were smoking, and typeset the thought in their heads that maybe they should as well. This picture of this Camel advertisement is a perfect example as to how the tobacco companies began to target children. Now Joe Camel wasnt necessarily a telly or movie character, but a study conducted in 1991 showed that...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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