'From Traditional Marketplace to Tomorrow’s Marketspace\r'

'Focusing on past mergers that were unsuccessful, we each(prenominal)ow investigate the major ethnical issues these companies set to the highest degree that were the givinggest obstacles jeopardizing their success. We testament then be qualified to identify which cultural issues argon near distinguished for mergers of the future to succeed. The second disperse of our paper leave behind talk about virtual conferencing, and the large position it will play in tomorrows teams. Bringing this in concert, our word of honor will focus on the exacting and negative effects virtual teams arse call for on a merging companys refinement. After presenting both sides, our last mark will be to cite the more important roles the virtual teams of tomorrow must(prenominal) play, in efforts to create and maintain a strong and successful common agriculture among merging companies.\r\nThe increase of Internet usage, unite with the latest e-commerce craze has changed the way al close t o companies argon doing business today (Knox 26). Companies that atomic number 18 not in the dot-com bailiwick now desire to drive berth in the e-commerce world. Many industries ar go their business from the traditional marketplace to the passing sophisticated marketspace; the AOL/Time Warner merger is an subject of this.\r\nToday, merging has become the answer to how businesses are going to increase and retain their agonistical advantage. Once a company merges it becomes an point bigger powerho role. This raises matchless companys market distribute tremendously, allowing it to stand tall against competing firms (Fairlamb 20). Now, other companies in the same industry need to hunt club harder to reestablish their competitive niche. This is done most of the time through additional acquisitions of connatural competing firms within the industry.\r\nUnfortunately a band of mergers are doomed for failure. While gross revenue figures and bottom lines play a big part in the execution of a successful merger, they are only one piece of the puzzle (qtd. in Pacific). on with number crunching comes culture, the true heart of the company. each companys culture is unique. Different personalities, ways of doing things, expectations, and ways of defining success are nearly examples. Even the information technology a company possesses is as much a part of a companys culture, as the bulk using it.\r\nBringing together two or more companies that may have entirely different corporate culture forms an acquisition. With technologies latest advancement, companies have the ability to be brought together on an entirely cutting plateau. Virtual conferencing is redefining the way mess are able to work together (Seanet). by virtual teams people can chiefly interact electronically.\r\n at that place are some(prenominal) reasons to create virtual teams. Specifically, teams may be distributed because of the new realities facing organizations such as: organization -wide projects or initiatives, and alliances with different organizations, some of which may be in other countries. There are also mergers and acquisitions, which we will net profit close attention to, as tumesce as the desire of many people and government organizations for telecommuting. These are a some of the many reasons why people will look to create virtual teams as their primary way of conducting business.\r\nFunctional desegregation teams charged with the idea of knitting together two or three preexisting functions usually leads to turf protection, infighting, and special delight pleading. Planning for success, a lot of companies use a creation approach. Creating a spatiotemporal future-centered vision and strategy that defines the new organization. in concert a new set of cultural behaviors and norms will be develop that are consistent with the accomplishment of the strategic goals, as well as creating a custody passionately committed to the new organizations values, vision, objectives and ultimate success.\r\nThere are many reasons why we chose virtual conferencing and how it will effect the important aspects of culture within merging companies. As future business people of the States this is an issue that we will be approach with. In a time when personal credit line security seems to be approaching an all time low, it is important to know what we are going to be up against. Having a better idea of what is happening roughly us will be efficacious as we troop forward in efforts to create our own niche in this extremely competitive world. While this is a required project for us, we feel that we should take it for everything that it is worth, bettering ourselves as a result.\r\n'